Fontinalis Partners Announces Strategic Investment in Elementum

Elementum—cloud supply chain platform for end-to-end supply chain management—gains strategic investment from Fontinalis Partners.

DETROIT, MI and MOUNTAIN VIEW, CA., June 16, 2016 – Fontinalis Partners, LLC, a Michigan-based strategic investment firm, announced today that it has invested in Elementum, a cloud supply chain platform that unifies procurement, logistics, manufacturing, and inventory operations. Elementum maximizes supply chain velocity through the world’s Product Graph™ — a digital mapping of the $25T global product economy that provides companies with the real-time information they need to make better decisions, faster.

Founded in 2009 by William Clay Ford, Jr. (“Bill Ford”), Ralph Booth, Chris Cheever, Chris Thomas, and Mark Schulz, Fontinalis uniquely invests in thought-leading companies from around the globe that are providing next-generation mobility solutions—inclusive of cloud, mobile, and big data applications.

Since its founding in 2012, Elementum has been providing customers with the global insights and cross-functional issue management they need to take days out of their supply chain, unlocking hundreds of millions of dollars in free cash flow. Elementum’s customers include Fortune 500 companies spanning the automotive, healthcare, food & beverage, industrial, consumer, and technology sectors.

“Fontinalis focuses on investing in disruptive technologies that can transform industries, which makes Elementum a natural fit for us,” said Ralph Booth, a founding and managing partner of Fontinalis. “With a rapidly growing roster of Global 500 customers, Elementum has established itself as the leader in supply chain technology, and the only company capable of building the world’s Product Graph™ to tie together the entire global product economy.”

As a strategic investor, Fontinalis provides its portfolio companies with comprehensive business development resources, a global network of government and industry thought-leaders, and strong relationships across the technology ecosystem. Fontinalis invests as a strategic partner across all facets of the world’s mobility systems on a flexible stage, structure, and size-agnostic basis.

“While Elementum is already on a strong growth trajectory, Fontinalis’ investment and its network of strategic partners will enable further innovation and growth of our platform,” said Nader Mikhail, Founder and CEO of Elementum. “Over $600B of products across several industries currently flow through the Product Graph™, which has already returned hundreds of millions of dollars in free cash flow to our customers.”


About Fontinalis Partners

Fontinalis Partners, with offices in Detroit and Boston, is a venture capital firm strategically focused on next-generation mobility. The firm was founded in 2009 by Bill Ford, Ralph Booth, Chris Cheever, Chris Thomas, and Mark Schulz. Fontinalis invests across all facets of the world’s mobility systems on a stage- and size-agnostic basis. Fontinalis is not affiliated with Ford Motor Company. More information is available at

About Elementum

It’s time to upgrade your supply chain. How? With real-time apps to help companies streamline procurement, logistics, manufacturing, and inventory operations. Powered by the world’s Product Graph™, Elementum provides a full picture of the global product economy for smarter, more proactive supply chains. Customers get actionable insights and early warning signals to assign, collaborate on, and resolve issues—wherever, whenever. Elementum’s customers span the automotive, healthcare, food & beverage, industrial, consumer, and technology sectors. For more information, visit